Harriet JW’s 6 Keys To Success
For those who aren’t familiar, Harriet Jordan-Wrench is the mastermind behind Secret Sessions; a platform that works with brands to discover and nurture new talent -giving them a genuine alternative to getting signed through video content and live shows. They create mutally beneficial relationships with brands in order to tell stories and connect with an audience on an emotional level to inspire engagement, whether the result is through sales or having access to large, growing and passionate audiences.
During an appearance at The Midi Music Company‘s seminar Music Explosion, Harriet revealed 6 #MajorKeys which anyone who is not only actively pursuing a career in the music industry, or anything outside of that, should live by.
1. Make Good Art
Do something you’re proud of. If you can’t show anyone else without dying inside or making alot of excuses, perhaps its not the right way to go. Be true to yourself, create art that is an extension of yourself, be sincere.
2. Find Your Audience
Build person by person. One person in the real world is more valuable than an audience who doesn’t engage. Honour your audience by giving them what you do best. Be honest, stay true to yourself because it requires so much energy to keep up a cherade.
3. Get 1000 True Fans
Build a small focused community. Delight those fans to create a business. If each one of those supporters spends at least £50 on your product you could easily earn £50k which you can reinvest into better quality equipment, tours and recordings to grow your audience. Soon you can turn your hobby into a full time job.
4. Don’t Be a Cliché
Be positive, focus your good energy into everything you do as like always attracts like. It’s a universal law that whatever you put out into the world comes back x10.
- You don’t need a record deal, you need a team of individuals who are great at their job.
- Technology has changed the industry; the music industry is constantly evolving.
- Get onboard with social engagement; pick a platform which works best for you and run with it.
5. Feedback Loop
Build, Measure, Learn / Create, Review, Amend
- Find out what people think.
- Fine tune what people want.
- Do 1% of change everyday, 100 days later you will see the results.
6. Enjoy The Journey
Envision your journey and live in the moment every step of the way. Sometimes our main focus is on the summit rather than ono the climb, it’s through the climb that we can appreciate the view at each check point. Enjoy the process of working towards the results, do something you love and not work a day in your life.
“These are the rules I follow in my life you gotta love it.” – Jay Z on Feelin’ It [c.1996]
For anyone pursuing a career in the creative industries, whether like myself you are starting a record label, producing or trying to build a profile, these six steps should be what formulate your decision making. For me these 6 keys represent check points to stay grounded and keep going. They inform my choices and also act as a reference point during the tough times.
For more information about Secret Sessions click here.