Conrad Kira – Shape Up and a Fade ✂️📽
If you weren’t fortunate enough to attend the Conrad Kira & Friends Barbershop Takeover for The Cut festival then you missed out on some serious vibes, music and laughter but more importantly you missed the video premiere of this absolute banger! Favourite line has to be when Cons breaks into the Jamaican vernacular and says “Cyaaant eva get nuh ded number one” but I begin to realise that as much as I love that line, I tend to get the .5 (so half a 1 level trim) with the thick beard when I’m on my fresh and so cleaaaaan ish.
Shape Up and a Fade emphasises how important a trim can make you feel. You can liken the act of getting a haircut to a new pair of shoes or some clothes because even if your germs ain’t right and your creps are dirty, when you step out of the barber chair, after getting the hair trimmings brushed off of you in the process, feeling like a Titan when the cape flies off of you, smelling like the antibacterial alcohol and the hair sheen, everyone will stop and admire the golden ratio of your shape up, the perfect gradient of your fade from the top to the skin on the sides. Gyaldem will turn their heads in awe and the Mandem will instantly reassure themselves by running their hands through their unkept hair to their whispy beards, that they made the right decision to spend a large chunk of their Saturday afternoon waiting to get a cut for a good reason.
A barber chair is where superheroes are made, where confidence is restored, where men put the world to rights through exchanging knowledge, wisdom and understanding across several generations and cultures of the afro diaspora.
I’m proud of my friend for this, he captured the sentiment to perfection.
Created by Conrad Kira
Directed by Eve Mahoney and Conrad Kira
Director of Photography Ricardo ‘mrSpace’ Mcleary-Campbell
Edited by Louise Robinson
Graded by Tim Martin
Commissioned by Cut Festival with funding from Blank Billboard CIC, Jerwood Charitable Foundation and Arts Council England.