An Honest Pitch
What’s the best way to make an impact in an oversaturated marketplace which has an established set of firms and conglomerates running business operations in that particular area?
Pick a spot that’s central and accessible to all. Something funky, fresh, versatile and room for opportunity and work establishing a name for your business by drawing people from all over in a neighbouring town where there isn’t much happening. Simple.
In the area of oversaturation the established firms not only control but set the prices, they can also lock anyone out who seek to upset the flow of capital in a long established network of business operations.
What we need to do is venture elsewhere. An unchartered frontier where there isn’t much happening just yet. Somewhere where there have been attempts at creating the business we have in mind but one that doesn’t necessarily cater to our niche.
Our USP (unique selling point) is that we’ve got something current, contemporary, an opportunity to bring a new set of clientele consisting of locals, potential influencers, and people who will make the location a place to visit and help spread the word through location tags, photographs, hashtags, and updates.
Think outside of the box
What are you scared of?
Who are you trying to impress?
Is your target audience worth catering for if they’ll judge you for taking an opportunity to spread our brand of party to a neighbouring town deprived of Pubs, nightclubs, bars, and places to have a good time after a long arduous week at work?
I’m pretty sure these are the same people who complain about inequality and injustice but may still hold their handbag or phones tight in elevators or at the bus stop, use smartphones knowing they contain minerals mined by children in the Congo, wear and consume products with zeros fucks given if the products were manufactured and sourced ethically. They probably scream animal rights all day long but tuck into their factory farmed bacon and battery eggs from a local cafe, the type that charges over the odds for a toasted sandwich that could of got you a weeks supply of the ingredients in the supermarket own brand section.
But seriously what are you scared of?
Work smarter rather than harder, stop banging your head against invisible walls and glass ceilings in the process
Sure I love Shoreditch and Brick Lane but since everyone’s come to town it’s crowded, oversaturated and has long become a parody of its former self. Property prices are extortionate, they have a Foxtons, people actually dress up to go out on the town -like actually dress up as if they were going up the West End [of London], and whether you like it or not your town is heading in the same direction but will you remain on the Titanic or jump in a dingy to a remote unspoiled island?
Whether or not gentrification has arrived in the form of cranes towering above our heads, the fact that this is a process not yet complete signifies an opportunity before the gold rush begins. Hustlers seek opportunity elsewhere and return for their homecoming. By the time word gets back to their hometown about what they’re doing outta town, the folks who were shutting them out for so long have become stagnant and roll out the red carpet. But don’t be fooled by the warm reception, these firms and conglomerates only seek to make you comfortable so they can keep you -the threat- close to exploit and eventually use you to expand their operations.
Likewise when you venture out of town after being head-hunted the reach out is pretty much a cry for help. The damsel seeks to bring the energy to a town where the social and party scene is below the radar. You’ve got a firm that want to make their mark and up their footfall, seeking to connect with natives as well those who’ve moved to the area after the past half decade wave of regeneration. There’s a vision for the establishment, taking it from an airplane hanger to a place full of smiles, sounds, laughter, and more importantly regular punters of all cultures and backgrounds taking part in all events, making it their local place to go for socials.
Forget what other people think for once as their thoughts have no concern for you but only entrap you. To me the reasons for not wanting to make the move out of town are invalid. I don’t believe or hear conviction in it, it’s a load of BS tbh. You’re telling me that you’d deny my town the experience of a brand that I’m a big part of due to how you feel that people in your town will perceive the brand and you. It’s pretty selfish in some aspects tbh. Although this isn’t about that narrative, this post is about the opportunities that exist in my town. It’s about an alternative way to create a buzz.
The difference between my town and yours is that mine is ripe with opportunity, no one has locked down the supply lines, no one has monopolised operations, there’s potential here rather than in your town where there are a bunch of hustlers scrambling around for crumbs, who can’t seem to get a firm grip to climb to the top of the totem pole due to those who got in early and established their tight network of operations.
My town is on the up, there’s a lot of clientele who are waiting for something like this to happen. You can’t exactly blame the establishment for what happened as it was a by-product of government centralisation, blame Whitehall, blame the PM, blame the DWP but what’s in a name, what’s selling out about playing in another town and being in partnership with one of only two venues in the whole town?
You’d be fools not to ride with this, I respect your points of view. Everyone has differing opinions but I suggest everyone step outside the box and adjust their focus because when we built the brand it weren’t about pleasing anyone, it wasn’t about competition or caring what anyone thought, for me it was about bringing great music and an atmosphere for people who wanted to have a good time. That’s the values and brand mantra I stand by. If you’re not comfortable with making moves out of town put me on to the plug and I’ll be more than happy to setup shop and supply the sounds they need.